BUSINESS ANTHROPOLOGY
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What is Business Anthropology?
People buy from people, and more than that, people buy from people they like.
These deep bonds between customers and brands are rooted in the emotional connections created by shared experiences, and measure future customer value better than brand awareness and customer satisfaction.
This tells us that emotional connections are a science.
That’s why Demographica does our market research differently. We harness anthropology as a discipline to tell the stories of the person or people at the centre. Using various ethnographic research approaches, we look for patterns in the lives and narratives of our buyers.
These insights give us a window into the feelings and forces that motivate their decisions, what they do when they think no one is watching, how to create chemistry with them and ultimately, how to get them to speak to you about your brand.